Baker’s Delight Rebranding

A comprehensive rebranding of Baker’s Delight, looking at both strategy and design. To document this rebranding, the final outcome of this group project was the design of the brand book. Split into two sections – strategy and visual identity, the content is housed in a back to back linen ring binder. By designing the brand book as a ring binder, content can continually be added as the brand continues to grow and change. The brand book covers the  brand guidelines, strategy, design rules and various applications